Nice thought from Julie Zhou (her words below)
The job of data is to help you understand the ground truth of what is going on (with your product, user behavior, the market, etc.) Intuition works if you’ve studied something deeply, but it does not serve you well in:
- Making decisions for contexts you don’t understand
- Generalizing predictions at huge scale / complexity
- Optimizing the impact of many tiny decisions
“Treat with design” means that once you understand what is happening in detail—what is the problem? What’s possible (from benchmarks)? Where are the opportunities? Designing is the the process of exploring and arriving at a solution.